IT vs. BT

There is a great article on Forrester by George F. Colony entitled "My View: From IT to BT."  (Registration required.)   Essentially he argues that IT is too caught up in its own technology, and instead needs to refocus on the business results that IT accomplishes.  Symbolically he recommends renaming IT as Business Technology, or BT.

As a career-long IT guy, initially this rubbed me the wrong way.  But upon reflection it makes a lot of sense.  In our book we talk a lot about creating [dashboards/scorecards/health checks] that focus on the things that really matter - the end result for your business partners.  If what you are working on is not tangible to your business partners, then you either need to re-think how you're communicating (with an eye on keeping the end in mind), or re-think what you are actually doing!

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